Identity Development

Ben Leinbach Music, San Anselmo (Marin County), CA | 2008

Ben Leinbach Music provides a wide range of services—production, composition, recording, mixing, and performance—to artists from a variety of genres covering yoga/world music, urban/hip hop music, and pop. In developing Ben's identity concept, Soar worked to convey a spirit of openness, creativity, and fun that reflects his approach to making music by incorporating rich, warm colors and galactic imagery across a range of applications, including business cards, a miniature alternate logo (for use on beathive.com), a post card mailer, and return address labels.

In addition Ben enlisted Soar to revitalize his website incorporating the new identity and creating a scalable structure that would better enable him to promote his work both for archival, listening, and sales purposes.