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HCI Equity Partners letterhead

Logo & Identity System

HCI Equity Partners, Washington, DC | 2010

After deciding to rename the firm, HCI Equity Partners approached Soar to guide the process of rebranding its identity. The partners wanted a text-based mark that portrayed characteristics of quality, strength, and progressiveness. The tension between the block form of "HCI" and the sleek, upright form of "Equity Partners" balances these attributes in the resulting logo, business card, and letterhead.

Link to Sample 1Link to Sample 2Link to Sample 3  Go to hciequity.com.

 

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