
Prajna means “wisdom based on compassion.” Prajna Consulting approached Soar to develop a distinct identity that would reference and respect the Buddhist origins of its name without being overbearing or trite. The final logo connects both to the Prajna name and Buddhist symbolism while suggesting an open-ended possibility for growth. Samples shown here include the logo, business cards, two letterheads—one designed for general correspondence and the other for submitting reports and analysis to clients—and return address labels. Soar also designed Prajna’s website and several self-promotional pieces.