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Rite Path Home Alternate Logo

Logo & Identity System and Website Design

Rite Path Home, Fairfax (Marin County), CA | 2008-09

Rite Path Home provides a multi-faceted resource to clients facilitating growth and awareness among individuals, families, and institutions. Because RPH does everything from counseling to conducting rituals, it was important that their identity speak to that range of ideas without becoming muddled by attempting to present a literal representation of all they are. The logo imagery and alternate logo suggest direction, strength, and enlightenment, while the warm color-way emphasizes RPH's spirit of welcome.

In connection with developing a brand identity, as a new business, Right Path Home realized the importance of establishing a web presence, but came to Soar with a limited budget. Rather than a hindrance, we saw an opportunity to use this limitation to our advantage and encouraged RPH to utilize an existing design template to create the site's basic structure, integrating their own color scheme and graphics. Soar also designed and built a Flash banner to energize the home page.

Link to Sample 1Link to Sample 2Link to Sample 3Link to Sample 4  Go to ritepathhome.com.


 

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