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Soar Creative Letterhead

Identity System & New Website Design

Soar Creative - Fairfax (Marin County), CA | 2006-2009

The Soar Creative identity concept aims to imply inspiration, growth, and possibility through both the name and the use of the stylized raven wings. The connection of the wings to the “O” also created a natural means to developing an alternate logo – one that could be expanded by rearranging colors and utilized together on collateral such as business cards, letterhead, and alternate letterhead. Our website uses five distinct templates – each indicating the visitor’s location within the site with visual cues – including the home page, the main portfolio page, each portfolio section, and individual portfolio pages. We have also designed self-promotional pieces for special events and print ads.

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