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YES Fest Drawing Poster

Event Promotion

YES Foundation & MAP Program, Ross Valley School District, San Anselmo, CA | 2009-2011

Extending an existing relationship with the Ross Valley School District, Soar developed a promotional poster for the MAP (Multi-Age Program) Parent Party. Previously, Soar had refined an existing poster campaign for the annual festival celebrating art and music programs and student work funded by the YES Foundation. The aim was to improve brand visibility and create a consistent visual identity that would extend across several 2-color pieces. We cleaned up the copy, increasing readability and visual impact, and added symbolic illustrations to simulaneously strengthen and simplify the campaign's message. In the spirit of the Foundation, we created two designs meant to engage students in promoting their own event and to inspire creativity from the children.

Link to Sample 1Link to Sample 2Link to Sample 3Link to Sample 4Link to Sample 5

 

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