Website Redesign & Development

Thayer | Hidden Creek - Washington, DC | 2008

To highlight the transition from Thayer Capital Partners to the new name Thayer | Hidden Creek, the private equity firm engaged Soar to redesign their website. We worked with the staff to develop a more intuitive site structure that would facilitate access for site users -- primarily potential investors and management partners who want to find information quickly. In order to differentiate the site from their peers', we utilized unique illustrations as the visual thread to distinguish each section of the site rather than highlighting generic "conference room moments." We created additional templates to provide information on Thayer | Hidden Creek's investment portfolio and for specific case studies. Soar teamed with In Flight Studio and Wyeth Stiles to develop motion graphics in Flash for the home page.